March 2, 2022

Control the Frame, Win the Game | Ep 8

Control the Frame, Win the Game | Ep 8

Have you ever been told you’re really great at sales? Maybe it’s the opposite! Maybe you’ve actually been told you’re not that good at it. Either way, the ability to influence others in business is the mark of being a high-performing CEO and despite what some may think, it’s actually possible for anyone to achieve. The secret is the ability to wield power and control the frame.


In this episode, I talk about…..

  • What “the frame” is and why controlling it is so beneficial.
  • Different types of power bases to use in a conversation.
  • How I once took control of the frame to dazzle a group of investors.
  • Various methods of frame control to utilize when it’s time to take the power back.


This episode is full of tools and strategies to maximize your profit, grow your business, and reclaim your freedom! Take a listen!


Mentioned Resources

 “Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal” by Orrin Claff: https://www.amazon.com/Pitch-Anything-Innovative-Presenting-Persuading/dp/0071752854 

Please take the time to leave a review so we can build our community of high growth entrepreneurs.  If you’d like to  connect with me, go to www.lukelayman.com or

Connect with me on Instagram

Connect with me on Facebook

Connect with me on LinkedIn